Types of sans-serif font include grotesque, neo-grotesque, geometric and humanist. Helvetica is probably the most famous of the sans-serif fonts. In contrast to Serif fonts, sans-serif fonts are sometimes called ‘gothic’. These fonts typically appear more minimalist and modern, and they’re based on late 19th and early 20th century signage and advertising typefaces. Sans-serif fonts are, unsurprisingly, fonts which don’t use serifs.Types of serif include: old-style, transitional, modern and slab. Garamond and Times New Roman are two classic serif fonts. Serif typefaces are sometimes called ‘roman’ because of this. Serifs have their origin in Roman stone carving, and are believed to be linked to the way that words were painted onto stone before they were carved.
Serif fonts are so called because their letters feature serifs, small lines or strokes attached to the end of the main part of the letter.
The biggest divide in the fonts world is between serif fonts and sans-serif fonts. Here’s a run-down of the most important terms you might find when researching fonts, and what they mean. To learn more about the importance of fonts, check out our ‘ Creative Ideas to Increase Sales‘ e-book.All technical fields have their share of jargon and typography, to put it lightly, is no different. Holding a focus group around which font they like better could be very helpful in choosing the best font. Focus groups are a great way to research particular aspects of your business and how they relate to your target audience. Before settling on a font, it could be a good idea to run it by a number of people, or perhaps even run a focus group. The font your choose can alter how your brand is perceived. It can be a good idea to shortlist a number of fonts that your like, and then you can try them throughout the design process. Before you have the main foundation of your logo constructed, you should already be considering what kind of font you would like to use on your logo. Perhaps you could have your logo embellished with some music symbols, notes, or instruments. If you are in the music business, perhaps design your logo in such a way that would resonate with musicians or people who enjoy music. Your logo must resonate with your audience, and possibly explain a little bit about what it is you do. Research Your Fonts and Hold a Focus Group
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