On the flipside, however, backpackers baulked at the rampant materialism and seemingly-endless self-glorification on display, which they felt ran counter to hip-hop’s early ethos.
Against this backdrop of a seemingly-unbridgeable chasm between hip-hop’s rival backpack and shiny suit factions (which came swiftly on the heels of the ruinous east coast-west coast war), Jay Z’s champagne-swigging swagger firmly split the rap cognoscenti almost immediately: many praised Jigga’s vivid rapping-as-hustling ambitions and often-heartfelt hood reportage, which bristled with the long lineage of ‘playa’ rap pioneered by LA legend Ice-T and Oakland’s Too $hort.
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